Marketing and politicize the menopause

The Associated Press reported this week the marketing of a new product line of menopause – "a line of products that target American women 50 million that are or will soon go through menopause. Prices between $ 9.99 and $ 7.99, the line includes lubricant for vaginal dryness, adhesives, socks and feminine cleaning air freshener to the odor and cooling gel roll-on and wipes for women have hot flashes. " Snippet:

Feminine washes are usually not recommended by many doctors, says Dr. Lauren f. Streicher, a gynecologist and Assistant professor of Obstetrics and Gynecology at Feinberg School of medicine in Chicago. And vaginal odor products that mask can cause people to not treat what is causing this symptom in the first place, she added.

"The idea to cover it with an air freshener is an inadequate approach," said Streicher. "I'm very happy people are paying attention, but I don't want to see people harnessed."

And USA Today reports:

But do we really need more products that suggest that women basically stink? The new "daily freshness" products — like all sprays, Douches and cleanser before them — can actually be harmful, doctors say.

"The vaginal odor is not a common symptom that patients come to physicians," or a problem that becomes more common during menopause, says Elisa Ross, an obstetrician/gynecologist at the Cleveland Clinic. When a woman realizes a unusual odor, she may have an infection, Ross says, "very few doctors recommend these products cleaning because they can mask the symptoms that should be brought to the attention of a doctor. They can also cause irritation if. "

Also this week, Liz Scherer, not your Mama Flashfree: menopause, wrote, "Politicizing menopause."   Read the whole post for yourself.  But I wanted to get two excerpts:

"It is possible that menopause has been Government overpoliticized, medicalizada and poorly characterized, a phenomenon not kidnapped by medicine as gradually occupied, [with] the authorities throughout the ages grimly trying and do not set your subject?" "" We are drowning in politics, medicine and industry. And it is difficult to discern the truth from fiction, the data from the data, the risk of benefit

Examples of medical marketing for the week: full body skin cancer scans, robotic hysterectomy

Both of these were sent to me by journalists:

An email pitch letter from a medical group:

Medical Office has First Full Body Scanner to Protect Against Skin Cancer

Dear xxxxx,

We thought that this might make for a very interesting and informative article. With the approach of summer break, this is a time when most people head outdoors. It’s important for people to remember to protect their families against one of the most common forms of cancer today: skin cancer. Current statistics show that 1 in 5 Americans will develop skin cancer in their lifetime.

—- uses the latest technology to detect and protect against skin cancer. They are the only practice in central (could be any state) to offer this system which creates a digital map of the entire body.

Now let’s look at the evidence:  The US Preventive Services Task Force states that “the current evidence is insufficient to assess the balance of benefits and harms of using a whole-body skin examination by a primary care clinician or patient skin self-examination for the early detection of cutaneous melanoma, basal cell cancer, or squamous cell skin cancer in the adult general population.”

The other example came from a journalist who wrote, “Doesn’t it seem particularly exploitative to use a 26-year-old woman’s hysterectomy for this?” The news release/pitch:

Surgeons at xxx Health Center have completed the first robot-assisted surgery in xxxx County.

The first patient was 26-year-old xxx, who underwent a robot-assisted hysterectomy April 13.

Hysterectomies and other gynecological procedures are the first of many robot-assisted surgical procedures that will be offered at xxx.

“We are proud to offer the most high-tech, minimally invasive treatment options available anywhere right here at xxx. Now our patients can benefit from the latest surgical technologies without leaving home,” says (the) president of xxx Health Center.

For advertising disguised as news, see this puff piece in the business section of The Tennessean online, “daVinci robot works miracles.” 

Addendum 5 hours later:  The Nashville Scene website reports, “Tennessean Farms Out Health Section to Hospital Flacks.“  And Paul Raeburn of the Knight Science Journalism Tracker writes:

“The changes come as the Tennessean institutes a paywall for many of its stories. (Newspaper management) said that because of the paywall, “The Tennessean will continue its mission of serving Middle Tennesseans for years to come.”

With regard to some things, maybe. But not with regard to health news. The paper has already failed in that mission.”

Finally, for absurdity in robot hype, see a Seattle doc’s You Tube video of how he used a robotic surgical system to fold a paper airplane – and see how the blogger known as The Skeptical Scalpel grounds that hype.

View the original article here

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